Branding
The new Children's Health Research Institute brand leverages the strong identity of the CHRI acronym that was first developed in the former brand of the four blocks with each letter. CHRI is positioned first to further strengthen and reinforce that name recognition.
Bold, bright colours with a strong capital font were used to demonstrate the child focused and collaborative nature of the institute and bring a modern and innovative look and feel to the new brand.
In addition it was important that there be brand continuity between Children's Hospital at London Health Sciences Centre and Children's Health Foundation. As such, the same font, colours and stacked layout were used for the words Children's Health Research Institute.
This logo replaces all previous corporate identities and is to be used on all stationery, presentation, promotional items, marketing and advertising.
These guidelines outline the appropriate use of the Children's Health Research Institute logo including usage information and colour specifications.
Size Limitations and Unique Applications
The logo should always appear in its entirety. However, there may be applications, for example on a very small space, that the entire logo cannot be used. With prior approval from Children's Health Research Institute, the CHRI acronym may be used on its own.
Corporate Positioning Statement & External Usage
The corporate positioning statement succinctly and readily describes the organization and should wherever possible, be used in conjunction with the logo.
When the logo is provided to external users it must include the positioning statement. This is the approved combination of logo and positioning statement. No other format should be used.
(This logo should also be used on posters and advertising outside of CHRI.)
GIF
| with Positioning Statement | without Positioning Statement | |
| Black | image | image |
| Colour | image | image |
JPG
| with Positioning Statement | without Positioning Statement | |
| Black | image | image |
| Colour | image | imag |
GIF - Graphics Interchange Format (Web)
JPG - Joint Photographic Experts Group (Web)
Stationery & Business Cards
- Please see the CHRI Administrative Office to obtain letterhead and/or envelopes.
- To order CHRI business cards please contact Karen Burrell (@email or x55455).